Gina Penzarella the owner and Manager of Footlights Boutique in Easton, PA, and most of all, a modern woman who was not afraid to shoot for the stars.

Gina Penzarella worked in the fields of Marketing, Advertising and Customer-Service, thus gaining a strong knowledge of the consumer perception and the constantly changing market needs, so when opportunity knocked on her door, Gina was there to answer. As she identified a need for a specialized bridal boutique in the Lehigh Valley, Gina went ahead and opened Footlights Bridals, offering not only elegant wedding gowns, but also Prom and special occasion dresses. Gina Penzarella based her differentiation strategy around the concept of uniqueness: Her dresses and designs are one of a kind, matchless.